If you know where a story is going, don’t hoard it. Make the story go there, now. But then what? What will you do next? You’ve surrendered your big reveal. Exactly. Often, in our doubt that we have a real story to tell, we hold something back, fearing that we don’t have anything else. And this can be a form of trickery. Surrendering that thing is a leap of faith that forces the story to attention, saying to it, in effect, “You have to do better than that, and now that I’ve denied you your trick, your first-order solution, I know that you will.

When a writer subjects us to a non-normative event—a physical implausibility, the use of markedly elevated language (or markedly vernacular language), or a series of lengthy digressions in a Russian pub in which the people keep freezing in midaction for several pages so that each can be described at length, in turn—he pays a price: our reading energy drops. (We get suspicious and resistant.) But if it doesn’t drop fatally, and if, later, we see that this was all part of the plan—if what seemed a failure of craft turns out to be integral to the story’s meaning (that is, it seems that he “meant to do that”)—then all is forgiven and we might even understand the profitable exploitation of that apparent excess as a form of virtuosity.

A story is a frank, intimate conversation between equals. We keep reading because we continue to feel respected by the writer. We feel her, over there on the production end of the process, imagining that we are as intelligent and worldly and curious as she is. Because she’s paying attention to where we are (to where she’s put us), she knows when we are “expecting a change” or “feeling skeptical of this new development” or “getting tired of this episode.” (She also knows when she’s delighted us and that, in that state, we’re slightly more open to whatever she’ll do next.)

Those index cards are the conversational equivalent of a plan. A plan is nice. With a plan, we get to stop thinking. We can just execute. But a conversation doesn’t work that way, and neither does a work of art. Having an intention and then executing it does not make good art. Artists know this. According to Donald Barthelme, “The writer is one who, embarking upon a task, does not know what to do.

We know how things are and how they are not. We know how things tend to work and how they don’t. We know how things mostly go and how they never go. And we like it when a story agrees with our sense of how the world works. It gives us a thrill, and this thrill-at-truth keeps us reading. In a story entirely made up, it’s actually the main thing that keeps us reading. Since everything is invented, we read in a continual state of light skepticism. Every sentence is a little referendum on truth. “True or not?” we keep asking. If our answer is “Yes, seems true,” we get shot out of that little gas station and keep reading.