We’re always rationally explaining and articulating things. But we’re at our most intelligent in the moment just before we start to explain or articulate. Great art occurs—or doesn’t—in that instant. What we turn to art for is precisely this moment, when we “know” something (we feel it) but can’t articulate it because it’s too complex and multiple. But the “knowing” at such moments, though happening without language, is real. I’d say this is what art is for: to remind us that this other sort of knowing is not only real, it’s superior to our usual (conceptual, reductive) way.

The better you know the characters, the more you’ll see things from their point of view. You need to trust that you’ve got it in you to listen to people, watch them, and notice what they wear and how they move, to capture a sense of how they speak. You want to avoid at all costs drawing your characters on those that already exist in other works of fiction. You must learn about people from people, not from what you read. Your reading should confirm what you’ve observed in the world.

If something inside you is real, we will probably find it interesting, and it will probably be universal. So you must risk placing real emotion at the center of your work. Write straight into the emotional center of things. Write toward vulnerability. Don’t worry about appearing sentimental. Worry about being unavailable; worry about being absent or fraudulent. Risk being unliked. Tell the truth as you understand it. If you’re a writer, you have a moral obligation to do this. And it is a revolutionary act—truth is always subversive.

Some analogies are so useful that they don’t merely shed light on a concept, they actually become platforms for novel thinking. For example, the metaphor of the brain as a computer has been central to the insights generated by cognitive psychologists during the past fifty years. It’s easier to define how a computer works than to define how the brain works. For this reason it can be fruitful for psychologists to use various, well-understood aspects of a computer—such as memory, buffers, or processors —as inspiration to locate similar functions in the brain.

Good metaphors are “generative.” The psychologist Donald Schon introduced this term to describe metaphors that generate “new perceptions, explanations, and inventions.” Many simple sticky ideas are actually generative metaphors in disguise. For example, Disney calls its employees “cast members.” This metaphor of employees as cast members in a theatrical production is communicated consistently throughout the organization:

• Cast members don’t interview for a job, they audition for a role.

• When they are walking around the park, they are onstage.

• People visiting Disney are guests, not customers.

• Jobs are performances; uniforms are costumes.

It starts with framing. Explicitly emphasizing the complexity or novelty of a situation helps put you in the right state of mind.