There are some people who will take personal advantage of every situation. There are some people in whom the dark side wins. Your company should rigorously weed these people out. You can do it with compassion (remember, it was your mistake to hire them in the first place); but it should be done.

Fortunately, these people are rare. And we don’t base this claim solely on a personal faith in human nature.

Therein lies the secret, if there is one. Great companies are built on a foundation of respect. They respect their customers, they respect themselves, they respect their relationships. Most important, they respect their people— people at all levels, and from all backgrounds.

What caring does mean, however, is doing your best to help your report be successful and fulfilled in her work. It means taking the time to learn what she cares about. It means understanding that we are not separate people at work and at home—sometimes the personal blends into the professional, and that’s okay.

Another nuance of respect is that it must be unconditional because it’s about the person as a whole rather than what she does for you. I’ve never encountered a manager who wasn’t a bastion of support for individuals they considered top performers. It’s easy to like and have a great relationship with someone who is kicking ass. The harder test is, what happens when she struggles?

Once you have a workforce made up nearly exclusively of high performers, you can count on people to behave responsibly. Once you have developed a culture of candor, employees will watch out for one another and ensure their teammates’ actions are in line with the good of the company. Then you can begin to remove controls and give your staff more freedom. Great places to start are the lifting of your vacation, travel, and expense policies. These elements give people more control over their own lives and convey a loud message that you trust your employees to do what’s right. The trust you offer will in turn instill feelings of responsibility in your workforce, leading everyone in the company to have a greater sense of ownership.

There are organizations that talk a lot about the customer and then completely neglect the people that deal with the customer—the employees. The PC principle is to always treat your employees exactly as you want them to treat your best customers. You can buy a person’s hand, but you can’t buy his heart. His heart is where his enthusiasm, his loyalty is. You can buy his back, but you can’t buy his brain. That’s where his creativity is, his ingenuity, his resourcefulness. PC work is treating employees as volunteers just as you treat customers as volunteers, because that’s what they are. They volunteer the best part—their hearts and minds.