It sounds topsy-turvy, but it makes perfect sense if you think about it. The amount of work you have to do, especially if you are the leader of an organization, can expand indefinitely—it’s simply not possible to do it all. Atchity hit the point perfectly in his book A Writer’s Time:

If your work is successful, it generates more work; as a result, the concept of “finishing your work” is a contradiction in terms so blatant and so dangerous that it can lead to nervous breakdowns—because it puts the pressure on the wrong places in your mind and habits.

Stop. Think for a minute. Does every employee in your company have specific goals? Did he take the primary role in creating them? Does he believe they’re achievable? Does he want to achieve them? Has he translated these goals into quarterly goals, weekly tasks, and daily activities? Do the goals dovetail with the company’s vision and strategy? Do the goals fit with his personal ambitions in life?

In the real world, there is work—stuff that you have to get done. In theory world, there are goals.

Work is ahead of you; goals are behind you—they’re your rear-view mirror.

Work is specific and detailed; goals are abstract.

Work changes fast; goals change slowly, or not at all.

Work makes you feel like you have agency; goals make you feel like a cog in a machine. Work makes you feel trusted; goals make you feel distrusted.

Work is work; goals aren’t.

But it doesn’t have to be this way. Goals can be a force for good.

I often say that managers of creative enterprises must hold lightly to goals and firmly to intentions. What does that mean? It means that we must be open to having our goals change as we learn new information or are surprised by things we thought we knew but didn’t. As long as our intentions - our values - remain constant, our goals can shift as needed. At Pixar, we try never to waver in our ethics, our values, and our intention to create original, quality products. We are willing to adjust our goals as we learn, striving to get it right - not necessarily to get it right the first time. Because that, to my mind, is the only way to establish something else that is essential to creativity: a culture that protects the new.

If you continue down the road you are on you will be counting on motivation to move the company forward. I cannot honestly recommend that as a way forward because business competition is not just a battle of strength and wills; it is also a competition over insights and competencies. My judgment is that motivation, by itself, will not give this company enough of an edge to achieve your goals.