As you read, you’ll realize that these Nine Lies have taken hold because each satisfies the organization’s need for control. Large organizations are complex places, and a strong and understandable instinct of their leaders is to seek simplicity and order—not least because this makes it easier to persuade themselves and their stakeholders that they are moving toward their objectives. But the desire for simplicity easily shades into a desire for conformity, and before long this conformity threatens to extinguish individuality. Before we know it, the particular talents and interests of each person are seen as inconveniences, and the organization comes to treat its people as essentially interchangeable.

You’ll see, as well, that the strongest force pushing back against the lies, and the force that we all seek to harness in our lives, is the power of our own individuality—that the true power of human nature is that each human’s nature is unique, and that expressing this through our work is an act, ultimately, of love.

You now know that when a CEO sets out to build a great company, all she can do—and it’s a lot—is strive to build more and more teams like her company’s best teams.

At the same time, there is a yearning quality to all this planning. We are attempting to shape our future, and our plans can feel like scaffolding stretching out into the months ahead, upon which we’ll build our better world—their function is perhaps as much to reassure us as it is to make that world real. Plans give us certainty, or at least a bulwark against uncertainty.

The strong instinct of most corporate leaders, faced with the teeming diversity not just of gender, race, and age but of thought, drive, and relationship inside their organizations, is to look for some way to exert control—to rein it all in, to impose conformity on the chaos, and thence to be able to understand what’s going on, and to shape what will happen next. And so companies have spent, and continue to spend, large quantities of time and money trying to work around each person’s uniqueness—and this is where these models bubble up from.