Truths:
Truth #1: People care what team theyâre on (because thatâs where the work actually happens).
Truth #2: The best intelligence wins (because the world moves too fast for plans).
Truth #3: The best companies cascade meaning (because people want to know what they all share).
Truth #4: The best people are spiky (because uniqueness is a feature, not a bug).
Truth #5: People need attention (because we all want to be seen for who we are at our best).
Truth #6: People can reliably rate their own experience (because thatâs all we have).
Truth #7: People have momentum (because we all move through the world differently).
Truth #8: Love-in-work matters most (because thatâs what work is really for).
Truth #9: We follow spikes (because spikes bring us certainty).