← Back

Truths:

Truth #1: People care what team they’re on (because that’s where the work actually happens).

Truth #2: The best intelligence wins (because the world moves too fast for plans).

Truth #3: The best companies cascade meaning (because people want to know what they all share).

Truth #4: The best people are spiky (because uniqueness is a feature, not a bug).

Truth #5: People need attention (because we all want to be seen for who we are at our best).

Truth #6: People can reliably rate their own experience (because that’s all we have).

Truth #7: People have momentum (because we all move through the world differently).

Truth #8: Love-in-work matters most (because that’s what work is really for).

Truth #9: We follow spikes (because spikes bring us certainty).