One reason we managed to put together an outstanding team to create the iPod was that our team could get relatively outsized stock and bonus plans that they couldnât get anywhere else at Apple. The other important reason was that we had Steve Jobs fully behind us. Those two things allowed us to recruit amazing peopleâeven though we couldnât tell them what theyâd be working on before they signed onâand survive the internal antibodies. Steve
gave our tiny team an unfair advantageâgave us air cover and dropped bombs if anyone messed with us. There were times when the internal antibodies at Apple tried to expel us from the organizationâweâd constantly hear âWe have other priorities, weâll help you if we have time.â Or âWhy are we doing this projectâitâs not core to our business.â But as long as our team was making reasonable (or unreasonable but important) requests, the teams who were stalling us would get a call from Steve. âIf theyâre asking for something, then give it to them for Christâs sake! This is very important for the company!