Even the best CEO cannot stand alone, untouchable, unchallengeable, accountable to no one. Everyone needs to report to someone, even if itâs a two-person board that you meet with for an hour every few months.
There always needs to be some kind of pressure-release valve. There always needs to be someone who can shake their head and give it to you straight.
And if you do it right, you should never be a victim of your board. As CEO, you help to shape it. Boards always change based on the CEOâthe board under Steve Jobs was different from the board under Tim Cook. Boards complement a CEOâs strengths and no two CEOs are alike.
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But if you take this routeâif you go around your boss and start making a fuss all over the companyâmake sure the issues youâre raising are not about yourself.
I remember we had a huge all-hands meeting at Apple onceâthese meetings would only happen two, maybe three times a year. And a guy stands up during the Q&A and starts asking Steve Jobs why he didnât get a raise or a good review. Steve looks at him in stunned disbelief and says, âI can tell you why. Because youâre asking this question in front of ten thousand people.â
He was fired shortly thereafter.
So donât be that guy.
6.2. The Board
âGood CEOs walk in with a presentation of where the company was, where it is now, and where itâs headed this quarter and in the years to come. They tell the board whatâs working but theyâre also transparent about what isnât and how theyâre addressing it. They present a fully formed plan that the board can question, object to, or try to modify. Things might get a little heated, a little bumpy, but in the end everyone walks out of the meeting understanding and accepting the CEOâs vision and the companyâs path forward.
Then there are the great CEOs. With great CEOs the meeting is smooth as butter.
Plenty of people warned me that the worst thing I could do was let Steve into the company, that he would bully me and everyone else. I always said the same thing: âHow can Steve Jobs coming into our company not be a good thing? Even if it comes at my expense? Who wouldnât want Steve Jobs to have influence over how a company is run?â I wasnât worried about how he would act, and I was confident that if he did do something that was out of line, I could call him out on it. He was quick to judge people, and when he criticized, it was often quite harsh. That said, he came to all the board meetings and actively participated, giving the kind of objective criticism youâd expect from any board member. He rarely created trouble for me. Not never but rarely.
Iâm comforted by something Iâve come to believe more and more in recent yearsâthat itâs not always good for one person to have too much power for too long. Even when a CEO is working productively and effectively, itâs important for a company to have change at the top. I donât know if other CEOs agree with this, but Iâve noticed that you can accumulate so much power in a job that it becomes harder to keep a check on how you wield it. Little things can start to shift. Your confidence can easily tip over into overconfidence and become a liability. You can start to feel that youâve heard every idea, and so you become impatient and dismissive of othersâ opinions. Itâs not intentional, it just comes with the territory. You have to make a conscious effort to listen, to pay attention to the multitude of opinions. Iâve raised the issue with the executives I work most closely with as a kind of safeguard. âIf you notice me being too dismissive or impatient, you need to tell me.â Theyâve had to on occasion, but I hope not too often.
Leadership can be a tough and lonely position, even in the best of times, but itâs especially isolated when you want to make changes. You canât and shouldnât try to do it all yourself.
You need someone trustworthy with whom you can brainstorm, discuss sensitive personnel decisions, test the waters, and gather opinions in situations when people might not be completely honest and forthcoming with the CEO. You need someone discreet whom you can turn to during the âwhat do I do now?â moments that hit everyone at some point. Call it partner or confidant, the position can be second in importance only to you.