Real-time collaboration can be very useful when a whole team is required to brainstorm or solve a problem together, but it can also be completely distracting if itâs expected most of the time. This is why companies like Basecamp and Buffer tell employees to disconnect from the distractions of collaboration for most of their day. No one at these companies, for example, is expected to be immediately available, unless there is an emergency (which is quite rare). In general, responses are expected at these companies within days, not minutes.
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Paradoxically, then, the more your high-priority interrupts involve catching your people doing things wrong (so you can fix them), the less productive each person will become in the short term, and the less growth youâll see from your team members in the long run. Finding itself in negative-criticism territory, the human brain stiffens, tenses, andâin meaningful waysâresists improvement. Machines and processes donât do that. You can fix a machine, you can fix a process, but you canât fix a person in the same wayâpeople arenât toasters. So, when it comes to your people, what should be your high-priority interrupt? If what you want is improvement, then it should be whenever someone on your team does something that really works. The goal is to consciously spend your days alert for those times when someone on your team does something so easily and effectively that it rocks you, just a little, and then to find a way of telling that person what you just saw.
The Google teams with whom weâd planned to integrate and codevelop technologies and products were reluctant to work with us. They kept asking their execs for more details to figure out if they really had to help us at the expense of their own projects. Why? Why? Why do we have to help a team that isnât Google? Over the subsequent months, every time we had to clarify yet again for customers that Nest was separate from Google, our internal reputation took another hit.
I should have remembered what it was like at Apple during the very first months when we started building the iPod. It just didnât occur to meâNest was so much bigger and more established than my tiny iPod team, I thought this was a completely different situation. But it was exactly the same. Back then Appleâs executive antibodies saw us coming to take their time and draw away their resources, so they tried to block our way and ignore our requests.
Thatâs when Steve Jobs gave us air cover, dropped bombs on the teams who were slowing us down, forced the issue, yelled sometimes to make sure we got what we needed. Steve Jobs fighting for us was ultimately what allowed us to succeed.
But collaboration is a double-edged sword: technology allows us to easily connect with each other in real time, but at the expense of focused, deep work.
Bumping into each other all day doesnât substitute for tightly focused team discussions. And a lot of that bumping is causing unnecessary interruptions. Casual encounters fail to take advantage of the three most powerful tools a leader has in getting team performance:
1. Peer pressure
2. Collective intelligence
3. Clear communication
The decision to disrupt businesses that are fundamentally working but whose future is in questionâintentionally taking on short-term losses in the hope of generating long-term growthârequires no small amount of courage. Routines and priorities get disrupted, jobs change, responsibility is reallocated. People can easily become unsettled as their traditional way of doing business begins to erode and a new model emerges. Itâs a lot to manage, from a personnel perspective, and the need to be present for your peopleâwhich is a vital leadership quality under any circumstancesâis heightened even more. Itâs easy for leaders to send a signal that their schedules are too full, their time too valuable, to be dealing with individual problems and concerns. But being present for your peopleâand making sure they know that youâre available to themâis so important for the morale and effectiveness of a company.