← Back

Starting in 1990, around the same time we moved into a concrete box of a building in the warehouse district of Point Richmond, north of Berkeley, we began to focus our energies on the creative side. We started making animated commercials for Trident gum and Tropicana orange juice and almost immediately won awards for the creative content while continuing to hone our technical and storytelling skills. The problem was, we still were taking in significantly less money than we spent. In 1991, we laid off more than a third of our employees.