Getting middle managers to tolerate (and not feel threatened by) problems and surprises is
one of our most important jobs; they already feel the weight of believing that if they screw
up, there will be hell to pay. How do we get people to reframe the way they think about the
process and the risks?

It is our job, then, to work each day to chart the right course and make corrections when, inevitably, we stray. I already can sense the next crisis coming around the corner. To keep a creative culture vibrant, we must not be afraid of constant uncertainty. We must accept it, just as we accept the weather. Uncertainty and change are life’s constants. And that’s the fun part.
The truth is, as challenges emerge, mistakes will always be made, and our work is never done. We will always have problems, many of which are hidden from our view; we must work to uncover them and assess our own role in them, even if doing so means making ourselves uncomfortable; when we then come across a problem, we must marshal all our energies to solve it. If those assertions sound familiar, that’s because I used them to kick off this book. There’s something else that bears repeating here: Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear. Doing all these things won’t necessarily make the job of managing a creative culture easier. But ease isn’t the goal; excellence is.

Said Ferriola: “We encourage our people not to fear failure. You cannot stretch the limits of your knowledge, your imagination, or your skills, if you’re afraid to fail. It’s very typical to hear a manager or a supervisor coach a new teammate by saying something like: ‘If you’re not failing, you’re not pushing the limits of your abilities.

Work gives us the means to create the physical safety upon which our lives depend. Work feeds and shelters us and those we love. Work can give us meaning. But work can also be a means of our suffering. By understanding what’s truly happening all around us, the ways our core belief systems influence our everyday experience, we can extract meaning from the suffering, coax the lotus from the mud, as the Buddhists teach. But this will happen only if we use those challenges that the calls to leadership make on us, not only to grow up but also help us discover our why.

Bill’s perspective was that it’s a manager’s job to push the team to be more courageous. Courage is hard. People are naturally afraid of taking risks for fear of failure. It’s the manager’s job to push them past their reticence.