The lack of gender and racial diversity in the tech industry is another long-ignored problem that was brought to light by data-driven consciousness raising. In 2008, Mike Swift, a reporter for the San Jose Mercury News, set out to measure diversity in Silicon Valleyâs fifteen largest companies. Swiftâs analysis, which showed blacks, Hispanics, and women losing ground even as staffing levels increased, prompted a rare instance of soul-searching among the tech elite.
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Growth, it turns out, is actually a question not of figuring out how to gain ability where we lack it but of figuring out how to increase impact where we already have ability. And because our abilities are diverse, when you look at a great performance you see not diversity minimized but rather diversity magnified; not sameness but uniqueness.
The strong instinct of most corporate leaders, faced with the teeming diversity not just of gender, race, and age but of thought, drive, and relationship inside their organizations, is to look for some way to exert controlâto rein it all in, to impose conformity on the chaos, and thence to be able to understand whatâs going on, and to shape what will happen next. And so companies have spent, and continue to spend, large quantities of time and money trying to work around each personâs uniquenessâand this is where these models bubble up from.
Diversity isnât an impediment to building a great teamârather, itâs the fundamental ingredient without which a great team cannot exist. If we were all the same, there would doubtless be things that all of us could not do, and that therefore the team could not do. We need to partner with people whose strengthsâwhose weirdness, whose spikinessâis different from ours if we are to achieve results that demand more abilities than any of us has alone. And this means, in turn, that the more different we are from one another, the more we need one another. The more different we are, the more we rely on understanding and appreciating the strengths of others, and on building a shared understanding of purpose, and an atmosphere of safety and trust, so that those strengths can be most usefully put to work. Well-roundedness is a misguided and futile objective when it comes to individual people; but when it comes to teams, itâs an absolute necessity. The more diverse the team members, the more weird, spiky, and idiosyncratic they are, the more well-rounded the team.
Humanyze, an MIT spin off led by Ben Waber, who coined the term people analytics, tags employees and leaders with sensors that capture their movements, communications, and even physiological responses (e.g., stress, excitement, and boredom). Just by analyzing anonymous group-level data, the firm can help organizations identify invisible elements of work relations, such as the hidden power dynamics, in a firm.
For example, in a recent study reported in Harvard Business Review, Waber and his team set out to decode the behavioral differences between men and women in a large multinational firm and explore whether such differences could partly explain the underrepresentation of women in the senior leadership ranks (where they accounted for just 20 percent). The researchers gathered email data, meeting schedule data, and location data for hundreds of employees, across all seniority levels, over four months. Of particular relevance was the data collected with sensors some employees wore. The sensors recorded who talked with whom; where, when, and for how long people communicated with each other; and who dominated each conversation. Waberâs team expected to find behavioral differences between men and women pertaining to peopleâs drive and networking habits: âPerhaps women had fewer mentors, less face time with managers, or werenât as proactive as men in talking to senior leadership.â However, the results showed no significant differences between what women and men did at work: âWomen had the same number of contacts as men, they spent as much time with senior leadership, and they allocated their time similarly to men in the same role. We couldnât see the types of projects they were working on, but we found that men and women had indistinguishable work patterns in the amount of time they spent online, in concentrated work, and in face-to-face conversation. And in performance evaluations men and women received statistically identical scores. This held true for women at each level of seniority. Yet women werenât advancing and men were.
Their [Frank Dobbin and Jiwook Jung] results showed that although adding more women to boards did not change the firmsâ performance, it led to a decrease in the firmsâ stock valuation. These findings highlight an alarming reality: irrespective of the actual performance differences between men and women, peopleâand, in this case, investorsâare unlikely to change their beliefs, and beliefs drive decisions.