As the change in sentiment starts to bite, and governments become more aggressive in challenging monopoly power, CEOs will need to find new routes to profitability and growth. Their best bet: committing wholeheartedly to creating organizations that allow human beings to do their best work, unfettered by the shackles of bureaucracy.

We must be no less radical in rethinking the foundations of human organizations. Like our forebears, we must do our part to emancipate the human spirit. It is here we find a cause worth serving—to build organizations that give every human being the opportunity to thrive.

By investing in the judgment of its people, Southwest creates a business that is smarter, more innovative, and more profitable.

How is it that in their personal lives, employees can be trusted to buy houses and cars, but at work can’t requisition a $300 office chair without a manager’s approval? If we thought about it for a minute, we’d realize this is stupid. Autonomy correlates with initiative and innovation. Shrink an individual’s freedom and you shrink their enthusiasm and creativity.

Their successes teach us that a purely utilitarian argument is not enough to dislodge a deeply embedded social system that serves the interests of the few rather than the many. While data can crack the ice, real progress is possible only when hearts begin to melt.