Habit #2: Be Alert to Whatâs Changing
Having an open mind means being open to whatâs changing. Successful innovators pay attention to things that are peeking over the horizonâ nascent trends that seem ripe with revolutionary potential.
Large companies often seem incurious about new trends. Why was it Lululemon, for example, and not Nike or Under Armour that capitalized on the growing passion of women for fitness in general and yoga in particular? Orthodox thinking was partly to blame. Traditional athleticwear companies didnât regard yoga as a sport. Yoga has no professional league and no superstar endorsements. Yet if a sport is something that requires athletic prowess, yoga definitely qualifies. (If you doubt this, open your browser and search âside crow pose.â)