In Mama Wild I learnt to step back and take a good harsh look at our songs, building up a mental database of what worked and what didnāt. If something shined I needed to know how and why, and if it blew chunks I needed to know the size and flavour of them. Iād think about the audience, and try to imagine what the girl in the third row was thinking. Being objective is hard, but sometimes you get close enough to weed out and reject your worst ideas, leaving room for better ones to grow. There is no quick way to being good ā itās a long road.
No matter how excited I am about a new song, the best test is to play it in a room to other people and feel their reactions. Unless theyāre in the music business, itās difficult for them to put into words what they think. I read peopleās body language, like when they look up and smile and start tapping a toe or, conversely, when they fiddle with an arm-rest or look around the room for help. If they pick up their phone mid-chorus, I know Iāve lost them, itās over ā throw that song away! In the very early days, when people didnāt know my voice, Iād play tracks in the background with friends in the room to see if anyone started nodding along. I did that when I was living in the housing co-op in Brixton, and when I was DJing at parties ā a cute, sneaky way to see if I was on track.