The most brilliant plans in the world wonât help you succeed if you canât bring them to life. Executing well means that you pick a reasonable direction, move quickly to learn what works and what doesnât, and make adjustments to get to your desired outcome. Speed mattersâa fast runner can take a few wrong turns and still beat a slow runner who knows the shortest path.
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There are five basic conditions under which people tend to execute well:
- People execute well if theyâre clear on what they need to do. How can people possibly do well if they donât have a clear idea of what âdoing wellâ meansâif they donât have clear goals, benchmarks, and expectations?
2. People execute well if they have the right skills for the job. The right skills come from talents, temperament, and proper training.
3. People execute well if theyâre given freedom and support. No one does a good job with people looking over his shoulder; when people are treated like children, theyâll lower themselves to those expectations. Also, people need the tools and support to do their job well. To use an extreme illustration, imagine how difficult it would be for Federal Express employees to make on-time delivery without reliable trucks.
- People execute well if theyâre appreciated for their efforts. All people want their efforts to be appreciated. Weâve consciously chosen the term appreciated rather than rewarded because it more accurately captures that excellent performers value respect and appreciation as much as, and often even more than, money.
- People execute well if they see the importance of their work.
It should be clear by now that management is all about the art of balance. When it comes to planning and execution, if you only think about the next three months, you might make shortsighted decisions that create problems down the road. On the flip side, if youâre always thinking many years out, you might struggle with speedy day-to-day execution.
So, execution is really the critical part of a successful strategy. Getting it done, getting it done right, getting it done better than the next person is far more important than dreaming up new visions of the future.
But alas, too often the executive does not understand that people do what you inspect, not what you expect.
Execution is all about translating strategies into action programs and measuring their results. Itâs detailed, itâs complicated, and it requires a deep understanding of where the institution is today and how far away it is from where it needs to go. Proper execution involves building measurable targets and holding people accountable for them.
Executives are doers; they execute. Knowledge is useless to executives, until it has been translated into deeds. But before springing into action, the executive needs to plan his course. He needs to think about desired results, probable restraints, future revisions, check-in points, and implications for how heâll spend his time.