Running a team is hard because it ultimately boils down to people, and all of us are multifaceted and complex beings. Just like how there is no one way to go about being a person, there is no one way to go about managing a group of people.

And yet, working together in teams is how the world moves forward. We can create things far grander and more ambitious than anything we could have done alone. This is how battles are won, how innovation moves forward, how organizations succeed. This is how any remarkable achievement happens.

I believe this as deeply as I believe anything: Great managers are made, not born. It doesn’t matter who you are. If you care enough to be reading this, then you care enough to be a great manager.

Repeatedly talk about your values so that everyone understands what great talent looks like. And, above all, make it clear that building the team isn’t just one person’s job, it’s everyone’s job.

When you value something deeply, don’t shy away from talking about it. Instead, embrace telling people why it’s important to you. Assume that for the message to stick, it should be heard ten different times and said in ten different ways. The more you can enlist others to help spread your message, the more likely it is to have an impact.

I’ve found that the more frequently and passionately I talk about what’s important to me—including my missteps and what I’ve learned through them— the more positively my team responds. I’ll get notes from people saying, “I care about that too. How can I help?” I’ll hear others reinforcing the same messages and supporting each other to change their behavior. And even when people disagree with me, the act of discussing it openly sheds light on the topic for everyone.

If you say something is important to you and you’d like the rest of your team to care about it, be the first person to live that value. Otherwise, don’t be surprised when nobody else does either.