If your deepest beliefs drive your writing, they will not only keep your work from being contrived but will help you discover what drives your characters. You may find some really good people beneath the packaging and posing—people whom we, your readers, will like, whose company we will rejoice in. We like certain characters because they are good or decent—they internalize some decency in the world that makes them able to take a risk or make a sacrifice for someone else. They let us see that there is in fact some sort of moral compass still at work here, and that we, too, could travel by this compass if we so choose.

You’ll see, as well, that the strongest force pushing back against the lies, and the force that we all seek to harness in our lives, is the power of our own individuality—that the true power of human nature is that each human’s nature is unique, and that expressing this through our work is an act, ultimately, of love.

The story’s power, then, is twofold: It provides simulation (knowledge about how to act) and inspiration (motivation to act). Note that both benefits, simulation and inspiration, are geared to generating action. In the last few chapters, we’ve seen that a credible idea makes people believe. An emotional idea makes people care. And in this chapter we’ll see that the right stories make people act.

Powerful, intentional people do not indulge in fantasy affirmations and declarations. Their word is an embodied word, and they mobilize their life in pursuit of their goals. This does not mean that they are always guaranteed success, but their intent and direction is at one with their declarations.

Chapter 3: The Extraordinary Power of Intention

“His stamina and selflessness were amazing to witness, but I now realize he never would have been able to achieve what he did as a businessperson, as a husband, or as a father without mapping out his days with precision, organizing his priorities, and setting his nonnegotiables. For my father, intentionality wasn’t a luxury or business philosophy; it was a requirement. I inherited from him an understanding of the importance of this concept—as you’ll see, “intention” is a word I use a lot. Intention means every decision, from the most obviously significant to the seemingly mundane, matters. To do something with intentionality means to do it thoughtfully, with clear purpose and an eye on the desired result.