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Instead, what appears to be of greatest benefit to patients is the genuineness and persuasiveness of therapists - qualities neither of which are especially flexible in professional training. But as counselling psychologist Paul Moloney points out, if warmth and confidence are the calling cards of successful psychotherapists, then it is worth observing that this principle - and I quote him with some reluctance - ā€œapplies equally to politicians, salespeople and prostitutesā€.