Daniel M. Cable goes one step further and suggests you hire people who are downright strange. Author of Change to Strange: Create a Great Organization by Building a Strange Workforce.

For an excellent overview, read Geoff Smart and Randy Street’s book Who: The A Method for Hiring; to learn the details of the process, read Bradford D. Smart’s book Topgrading: The Proven Hiring and Promoting Method That Turbocharges Company Performance.

For more on how to use content to drive revenue, read Joe Pulizzi’s highly insightful Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.

John Mullins published a new book that Verne endorsed, titled The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers’ Cash.

For sources of cash other than loans or investors, read the Fortune Small Business article Verne wrote titled “Finding Money You Didn’t Know You Had.