Partition focus, the second mode of coordination neglect, happens when decision-makers devote too much attention to assembling an organization with great partsâand too little attention to how the pieces ought to work together. Thatâs what happened when Cancer Center leaders fixated on assembling the best specialists in the world and supporting them with excellent staff and technologiesâand thought little about linking their work with that of other departments and specialists.
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Just as looking at what is not the chair helps bring it into relief, pulling focus away from a particular problem (and, instead, looking at the environment around it) can lead to better solutions. When we give notes on Pixar movies and isolate a scene, say, that isnât working, we have learned that fixing that scene usually requires making changes somewhere else in the film, and that is where our attention should go. Our filmmakers have become skilled at not getting caught up in a problem but instead looking elsewhere in the story for solutions. Likewise at Disney, the conflict between production and the oversight group could have been addressed by insisting that everyone behave better, when in fact, the real solution came from questioning the premise on which the oversight group was formed. It was the setup - the preconceptions that preceded the problem - that needed to be faced.
The Cancer Center suffered from two hallmarks of organizations that are plagued with coordination snafus. First, powerful people ignore, dismiss, denigrate, and even undermine people and groups they need to mesh their work with. Oncologists saw themselves as being at the top of the pecking order at the center and the work of other specialists as secondary, trivial, or downright useless. They dismissed side effects, including fatigue, diarrhea, and cramps, caused by chemotherapy that they prescribed as ânormalâ and left it to patients to find specialists to treat such problems. Second, powerful people devote little attention to solutions for coordination problems.
Stanfordâs Chip Heath and the late Nancy Staudenmayer showed that people are prone to suffer from coordination neglect: they fixate on parts of organizations and ignore how the parts ought to work together. Chip and Nancy distinguish between two modes of coordination neglect. The first mode is component focus, where people in a team or silo devote too much attention to their own work and too little to how it will shape and be shaped by othersâ work. Like the Ford Motor Company engineer who admitted his group was so fixated on designing car chassis that âwhen I saw a car driving down the road, all the rest [other than the chassis] disappeared.
As Chip and Nancy put it, for people afflicted with component focus, âwholes are not the âsum of their parts,â they are a function of one part.â The deeper a personâs expertise, the worse this narrow focus gets. Chip and Nancy show how âthe curse of knowledgeâ accentuates the coordination troubles caused by component focus: Experts wrongly assume thatâbecause a subject comes so easily to them after learning about it for yearsâwhat they know is obvious and can quickly be grasped by others. Experts unwittingly create coordination snafus by failing to pass along essential information to people in other positions and fields because they assume it is self-evident. Or, when they try to pass information along, experts provide explanations they believe are easy to understand but are incomprehensible to people who arenât indoctrinated into their circle.
Thus, we should seek coordinated policies only when the gains are very large. There will be costs to demanding coordination, because it will ride roughshod over economies of specialization and more nuanced local responses. The brilliance of good organization is not in making sure that everything is connected to everything else. Down that road lies a frozen
maladaptive stasis. Good strategy and good organization lie in specializing on the right activities and imposing only the essential amount of coordination.