The Friction Project

Introduction

“Sometimes, it seems as if Peter Drucker was right when he said, “Most of what we call management consists of making it difficult for people to get their work done.

Behavioral scientists have conducted hundreds of studies about the differences between powerful and powerless words and phrases. We are especially smitten with research led by Jonah Berger at the University of Pennsylvania and by our Stanford colleague Jennifer Aaker. We draw mostly on their work to generate five tips about the kind of talk that provokes people to act, persist, and develop imaginative solutions.

Appendix

“We wrote a friction article for Gallup.com, “Too Many Teams, Too Many Bosses,” and for Times Higher Education, “Our To-Do Lists Can’t Grow Forever. It’s Time to Try Subtraction.

A piece for Harvard Business Review, “Meeting Overload Is a Fixable Problem,” provided a “playbook” for “meeting resets” that we helped develop and test.

We also learned what to make harder and slower from works including The Necessity of Friction by Nordal Åkerman, a collection of essays on the virtues of blocking, delaying, and stopping action that draws on fields including economics, organizational theory, physics, and artificial intelligence.