← Back

There is nothing real about ‘likes’. It is not meaningful respect or admiration, nor is the absence of ‘likes’ meaningful disrespect or exclusion. It is platform numbness caused by platform nonconnection. And yet we live it as real. And we defend it.

Crucial in all of this is that it is not just the posts and pictures that go viral. It is, long term more devastatingly, the interruption of our independent thinking that goes viral. Interruption online is becoming the lived culture. It is so lived, in fact, that not only is it unquestioned, it is unseen.