Managing creativity is an art, not a science. When giving notes, be mindful of how much of themselves the person youâre speaking to has poured into the project and how much is at stake for them.
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Which is why we donât give notes this way at Pixar. We have developed our own model, based on our determination to be a filmmaker-led studio. That does not mean there is no hierarchy here. It means that we try to create an environment where people want to hear each otherâs notes, even when those notes are challenging, and where everyone has a vested interest in one anotherâs success. We give our filmmakers both freedom and responsibility. For example, we believe that the most promising stories are not assigned to filmmakers but emerge from within them. With few exceptions, our directors make movies that they have conceived of and are burning to make. Then, because we know that this passion will at some point blind them to their movieâs inevitable problems, we offer them the counsel of the Braintrust.
Managers of creative companies must never forget to ask themselves: âHow do we tap the brainpower of our people?â From its genesis to its execution, from the goodwill it engendered to the company-wide changes it set in motion, Notes Day was a success in part because it was based on the idea that fixing things is an ongoing, incremental process. Creative people must accept that challenges never cease, failure canât be avoided, and âvisionâ is often an illusion. But they must also feel safe â always - to speak their minds. Notes Day was a reminder that collaboration, determination, and candor never fail to lift us up.
I think youâre getting a sense of how hard our team worked to make sure Notes Day took us where we needed to go. As Tom put it, âWe didnât just want to make lists of cool things we could do. The goal was to identify passionate people who would take ideas forward. We wanted to put people with clever insights in front of Pixarâs executive team.
Sometimes, even though youâre âin charge,â you need to be aware that in the moment you might have nothing to add, and so you donât wade in. You trust your people to do their jobs and focus your energies on some other pressing issue.
Managing creative processes starts with the understanding that itâs not a scienceâeverything is subjective; there is often no right or wrong. The passion it takes to create something is powerful, and most creators are understandably sensitive when their vision or execution is questioned. I try to keep this in mind whenever I engage with someone on the creative side of our business. When I am asked to provide insights and offer critiques, Iâm exceedingly mindful of how much the creators have poured themselves into the project and how much is at stake for them.