I first began to understand this system of persuasion through the research and writing of Professor Charles Cialdini (Influence: the Psychology of Persuasion) and Scott Adams (Win Bigly) whose books have become for me two more don’t-leave-the-house-before-you-read-it musts.

Michael Pantalon is a research scientist at the Yale School of Medicine and a leading authority on “motivational interviewing.

Influence: Science and Practice by Robert Cialdini.

Introduction:

“First and foremost, thank you for opening this book. I hope you enjoy reading it as much as I have enjoyed living, learning, and gathering it.

Appendix

“But I also have to give some credit to a class called Organizational Behavior—mostly because they made us read The One Minute Manager by Ken Blanchard and by Spencer Johnson.