Nothing can stop a cultural transformation quicker than a CEO who permits a high-level executiveâeven a very successful oneâto disregard the new behavior model.
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We got there in stages because, while you can force anything down the throat of an organization, if people donât buy into the logic, the change wonât stick.
This kind of wrenching cultural change doesnât happen by executive fiat. As I found, I couldnât flip a switch and alter behaviors. It was, by any measure, the hardest part of IBMâs transformation, and at times I thought it couldnât be done.
Perhaps the greatest mistake Iâve seen executives make is to confuse expectations with inspection.
If a CEO thinks he or she is redirecting or reintegrating an enterprise but doesnât distribute the basic levels of power (in effect, redefining who âcalls the shotsâ), the CEO is trying to push string up a hill.
Continuing to drive change while building on the best (and only the best) of the past is the ultimate description of the job of Chief Executive Officer, International Business Machines Corporation.