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But the advantages of being an insider are counterbalanced by two major drawbacks. First, you cannot possibly have the clarity and fresh perspective of an outsider. Longtime habits and perceptions may blind you to inefficient processes or misplaced assumptions. Without even realizing it, you may have fallen into the “that’s not how we do things around here” trap, which cuts off the possibility of doing things differently. By contrast, when you are new to a company or an industry, you have the ability to ask “dumb” questions - questions that ultimately and frequently turn out to be not so dumb after all. Asking these questions can get you unvarnished feedback and provide you the ability to test underlying assumptions in new ways.