A metaphor is useful only for transforming what happens, enriching it in some way. It never tells you what actually happened, how it happened, or why it happened.
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Metaphors are a great language tool, because they explain the unknown in terms of the known. But they only work if they resonate in the heart of the writer. So I felt a little understaffed here, loving the metaphor when I came upon it, wanting to work with it, and yet not loving to garden.
Some analogies are so useful that they donât merely shed light on a concept, they actually become platforms for novel thinking. For example, the metaphor of the brain as a computer has been central to the insights generated by cognitive psychologists during the past fifty years. Itâs easier to define how a computer works than to define how the brain works. For this reason it can be fruitful for psychologists to use various, well-understood aspects of a computerâsuch as memory, buffers, or processors âas inspiration to locate similar functions in the brain.
Good metaphors are âgenerative.â The psychologist Donald Schon introduced this term to describe metaphors that generate ânew perceptions, explanations, and inventions.â Many simple sticky ideas are actually generative metaphors in disguise. For example, Disney calls its employees âcast members.â This metaphor of employees as cast members in a theatrical production is communicated consistently throughout the organization:
- Cast members donât interview for a job, they audition for a role.
- When they are walking around the park, they are onstage.
- People visiting Disney are guests, not customers.
- Jobs are performances; uniforms are costumes.
Knowing how things are doesnât make you see them correctly, doesnât stop you from seeing things incorrectly. Stare at the image as much as you like, itâs all in vain. It will never surrender the truth, not to your naked eyes; you have to go in armed with a straightedge.
I am reminded of what Einstein said on the death of his friend: He has departed from this strange world a little ahead of me. That means nothing. For us believing physicists, the distinction between past, present and future is only a stubborn illusion.
A metaphorâs desire to transcend diminishes any human story; its ambition to illuminate blinds those who create metaphors. In my distrust of metaphors I feel a kinship to George Eliot: âWe all of us, grave or light, get our thoughts entangled in metaphors, and act fatally on the strength of them.â This, I know, is what my husband was questioning years ago. But my abandonment of my first language is personal, so deeply personal that I resist any interpretationâpolitical or historical or ethnographical.