Designing Your Life: Bill Burnett & Dave Evans
Introduction: Life by Design
âReframing is one of the most important mind-sets of a designer. Many great innovations get started in a reframe. In design thinking we always say, âDonât start with the problem, start with the people, start with empathy.â Once we have empathy for the people who will be using our products, we define our point of view, brainstorm, and start prototyping to discover what we donât yet know about the problem. This typically results in a reframe, sometimes also called a pivot. A reframe is when we take new information about the problem, restate our point of view, and start thinking and prototyping again.
Related Quotes
Weâll explain a few simple ways to do this, but first you need to understand one really big point: Designers donât think their way forward. Designers build their way forward. What does that mean? It means you are not just going to be dreaming up a lot of fun fantasies that have no relationship to the real worldâor the real you. You are going to build things (we call them prototypes), try stuff, and have a lot of fun in the process.
Want a career change? This book will help you make that change, but not by sitting around trying to decide what that change is going to be.
The five mind-sets you are going to learn in order to design your life are curiosity, bias to action, reframing, awareness, and radical collaboration. These are your design tools, and with them you can build anything, including a life you love.
Be Curious. Curiosity makes everything new. It invites exploration. It makes everything play. Most of all, curiosity is going to help you âget good at being lucky.â Itâs the reason some people see opportunities everywhere.
Try Stuff. When you have a bias to action, you are committed to building your way forward. There is no sitting on the bench just thinking about what you are going to do. There is only getting in the game. Designers try things. They test things out. They create prototype after prototype, failing often, until they find what works and what solves the problem. Sometimes they find the problem is entirely different from what they first thought it was. Designers embrace change. They are not attached to a particular outcome, because they are always focused on what will happen nextânot what the final result will be.
Reframe Problems. Reframing is how designers get unstuck. Reframing also makes sure that we are working on the right problem. Life design involves key reframes that allow you to step back, examine your biases, and open up new solution spaces. Throughout the book, we will be reframing dysfunctional beliefs that prevent people from finding the careers and the lives they want. Reframing is essential to finding the right problems and the right solutions.
Know Itâs a Process. We know that life gets messy. For every step forward, it can sometimes seem you are moving two steps back. Mistakes will be made, prototypes thrown away. An important part of the process is letting goâof your first idea and of a good-but-not-great solution. And sometimes amazing designs can emerge from the mess. The Slinky was invented this way. Teflon was created this way. Super Glue. Play-Doh. None of these things would exist if a designer somewhere hadnât screwed up. When you learn to think like a designer you learn to be aware of the process. Life design is a journey; let go of the end goal and focus on the process and see what happens next.
Ask for Help. The last mind-set of design thinking is perhaps the most important, especially when it comes to designing your life: radical collaboration. What this means is simpleâyou are not alone. The best designers know that great design requires radical collaboration. It takes a team. A painter can create an artistic masterpiece alone on a windswept coast, but a designer cannot create the iPhone alone, windswept beach or not. And your life is more like a great design than a work of art, so you cannot create it alone, either. You do not have to come up with a brilliant life design by yourself. Design is a collaborative process, and many of the best ideas are going to come from other people. You just need to ask. And know the right questions to ask. In this book, you will learn how to use mentors and a supportive community to help with your life design. When you reach out to the world, the world reaches right back. And this changes everything. In other words, life design, like all design, is a team sport.
Awareness is key to life design, and this is true especially when you are designing your career. If you are aware of the process involved in hiring, in writing job descriptions, in reading rĂ©sumĂ©s, in interviewing (from the employerâs perspective), your success rate in getting a job offer goes way up. Empathy is a crucial element in design thinking, and having empathyâand understandingâfor the poor hiring manager buried under a sea of rĂ©sumĂ©s will help you know how to design a more effective job hunt. Effectiveness in getting hired involves a simple yet important design reframe.
Reframe Problems. Reframing is a change in perspective, and almost any design problem can use a perspective switch.
What perspective do I actually have?
Where am I now coming from?
What other perspectives could other people have? Name them, and then describe the problem from their perspective, not yours.
Redescribe your problem using some of the following reframe lenses: Your problem is actually very small. Very easy to fix. An opportunity more than a problem. Something you can just skip entirely. Something you actually donât understand at all yet. Not your problem. And how will it look a year later?
Donald used the mind-set of curiosity to reframe his complaint, âWhy the hell am I doing this?,â into a new question, âWhat is so interesting around there that it keeps all these people coming back to this company day after day?â He followed that question into lots of Life Design Interviews with his colleagues, looking for the ones who were really enjoying themselves and had figured out just what the hell they were doing there. When he combined his insights from those stories with the results from his Good Time Journal, the pattern was clear. The way to get re-energized was to refocus on the people. He discovered that he wasnât in the wrong place, he was just in the wrong state of mind. Heâd gotten so preoccupied with the what and the how of business success and family responsibilities that heâd completely forgotten the why and the who. He reinvented himself without having to change anything about his situation. Reframing his work from âgetting the job doneâ to âcreating a dynamic culture where my employees love their workâ was transformative.