Yet there are three barriers to scaling up, which we’ll discuss in the next chapter:

• Leadership: the inability to staff/grow enough leaders throughout the organization who have the capabilities to delegate and predict

• Scalable infrastructure: the lack of systems and structures (physical and organizational) to handle the complexities in communication and decisions that come with growth

• Marketing: the failure to scaleup an effective marketing function capable of attracting new customers, talent, advisors, and other key relationships to the business.

Thus, to overcome these barriers your team must master, using our tools, four fundamentals:

• In leading People, take a page from parenting: Establish a handful of rules, repeat yourself a lot, and act consistently with those rules. This is the role and power of Core Values. If discovered and used effectively, these values guide all the relationship decisions and systems in the company.

• In setting Strategy, follow the definition from the great business strategist Gary Hamel. You don’t have a real strategy if it doesn’t pass two tests: First, what you’re planning to do really matters to enough customers; and second, it differentiates you from your competition.

• In driving Execution, implement three key habits: Set a handful of Priorities (the fewer the better); gather quantitative and qualitative Data daily and review weekly to guide decisions; and establish an effective daily, weekly, monthly, quarterly, and annual meeting Rhythm to keep everyone in the loop. Those who pulse faster, grow faster.

• In managing Cash, don’t run out of it! This means paying as much attention to how every decision affects cash flow as you would to revenue and profitability.

Like an individual, an organization has innate strengths and weaknesses. Coping with them is less about changing them and more about playing the hand the organization was dealt.

We had to begin to practice deep, authentic collaboration. This meant a shift in how we move financial and human resources—there are enough people out there to support the movement(s) we need, but currently, organizations are pitted against each other to access money (less and less money), rather than creating and investing together to maximize a diversity of resources from money, to people, to spaces, to skills. Because we are not investing in a shared network of resources, it is easy to let structural and ideological particularities create deep splits throughout the non-profit sphere, rendering much of our work useless.

In a successful Ruckus action, the visions and solutions are deeper and more compelling than the injustice. (We are calling for a movement-wide shift away from action that isn’t grounded in a vision of deep systemic change, as that ultimately is a misuse of our time and energy.)

I have been in movement spaces for a long time, and we have a way of doing things that is so steeped in critique that I have often wondered if we would strangle movement before it could blossom. Sometimes I think we put up the critiques to excuse ourselves from getting involved, and sometimes I think we do it to protect our hearts from getting broken if it doesn’t work out. Critique, alone, can keep us from having to pick up the responsibility of figuring out solutions. Sometimes I think we need to liberate ourselves from critique, both internal and external, to truly give change a chance.