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RICHARD RUMELT – GOOD STRATEGY, BAD STRATEGY

“Nelson’s challenge was that he was outnumbered. His strategy was to risk his lead ships in order to break the coherence of his enemy’s fleet. With coherence lost, he judged, the more experienced English captains would come out on top in the ensuing melee. Good strategy almost always looks this simple and obvious and does not take a thick deck of PowerPoint slides to explain.

RumeltGood Strategy / Bad Strategy
p.1

Related Quotes

(Rumelt, ‘Good Strategy / Bad Strategy’, p.20)

RumeltGood Strategy / Bad Strategy
p.20

Unless leadership offers a theory of why things haven’t worked in the past, or why the challenge is difficult, it is hard to generate good strategy.

RumeltGood Strategy / Bad Strategy
p.55

A great deal of strategy work is trying to figure out what is going on. Not just deciding what to do, but the more fundamental problem of comprehending the situation.

RumeltGood Strategy / Bad Strategy
p.79

A strategy coordinates action to address a specific challenge.

RumeltGood Strategy / Bad Strategy
p.92

In creating strategy, it is often important to take on the viewpoints of others, seeing how the situation looks to a rival or to a customer. Advice to do this is both often given and taken. Yet this advice skips over what is possibly the most useful shift in viewpoint: thinking about your own thinking.

RumeltGood Strategy / Bad Strategy
p.239