A good strategy recognizes the nature of the challenge and offers a way of surmounting it. Simply being ambitious is not a strategy.

It contended, “All too much of what is put forward as strategy is not. The basic problem is confusion between strategy and strategic goals.

A great deal of strategy work is trying to figure out what is going on. Not just deciding what to do, but the more fundamental problem of comprehending the situation.

It is often said that a strategy is a choice or a decision. The words “choice” and “decision” evoke an image of someone considering a list of alternatives and then selecting one of them.

He did not choose to understand the deeper meaning of focus—a concentration and coordination of action and resources that creates an advantage.