Having conflicting goals, dedicating resources to unconnected targets, and accommodating incompatible interests are the luxuries of the rich and powerful, but they make for bad strategy.

Looking just at the actions of a winning firm, you see only part of the picture. Whenever an organization succeeds greatly, there is also, at the same time, either blocked or failed competition.

It contended, “All too much of what is put forward as strategy is not. The basic problem is confusion between strategy and strategic goals.

A great deal of strategy work is trying to figure out what is going on. Not just deciding what to do, but the more fundamental problem of comprehending the situation.

When a product gives a buyer an advantage in competition with others, there will be an especially rapid uptake of the product.