When we see failures as shameful, we try to hide them. We donât study them closely to learn from them. Brown distinguishes between shame and guilt. Shame is a belief that âI am bad.â Guilt, in contrast, is a realization that âwhat I did is bad.â âI am bad because I didnât do my homeworkâ engenders feelings of shame. But if I see my actions as bad (guilt), it fosters accountability. It is thus better to feel guilty than ashamed; as Brown tells us, âShame is highly, highly correlated with addiction, depression, violence, aggression, bullying, suicide, eating disorders... [while] guilt [is] inversely correlated with those things.