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In pushing Shoquist, Huang was employing a scheduling technique he called the “speed of light.” He drilled this management concept into his employees with the fervor of religious doctrine—almost everyone at Nvidia I talked to referenced the “speed of light” at least once. “Speed of light” did not mean, as one might assume, to move quickly. Instead, Huang encouraged managers to identify the absolute fastest that something could conceivably be accomplished, given an unlimited budget, and assuming that every single thing went right. (For example, traveling from New York to London at the “speed of light” would involve perfect weather, zero traffic, and a supersonic plane.) Managers could then work backward from this unachievable constant to realistic but still impressive delivery times. “It sounds hard, but it really takes the pressure off of you,” Shoquist told me. “Once you understand the physical limits of what is possible, you understand the competition can’t go any faster either.