In pushing Shoquist, Huang was employing a scheduling technique he called the âspeed of light.â He drilled this management concept into his employees with the fervor of religious doctrineâalmost everyone at Nvidia I talked to referenced the âspeed of lightâ at least once. âSpeed of lightâ did not mean, as one might assume, to move quickly. Instead, Huang encouraged managers to identify the absolute fastest that something could conceivably be accomplished, given an unlimited budget, and assuming that every single thing went right. (For example, traveling from New York to London at the âspeed of lightâ would involve perfect weather, zero traffic, and a supersonic plane.) Managers could then work backward from this unachievable constant to realistic but still impressive delivery times. âIt sounds hard, but it really takes the pressure off of you,â Shoquist told me. âOnce you understand the physical limits of what is possible, you understand the competition canât go any faster either.