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The nascent industry did not escape the attention of rationalisers and consolidators. Billy Durant took over the Buick company and used it as a base for acquisitions of many competitors and suppliers. In 1909 alone he added the names of Cadillac, Oldsmobile and Pontiac to his stable of brands. Durant’s talents as salesman and dealmaker exceeded his capacity to run a business, and the banks that had financed his acquisition spree took control of the cash-stretched company and sacked Durant.