As the economic historian Deirdre McCloskey has pointed out, we do not talk about waterism, essential though running water is to our personal and commercial lives. Or power-ism, although the new availability of first steam and then electric power may have been a more important contributor to the modernity of economic life than any change in the availability of capital. If the managers of a modern business do not want to succumb to the demands of their capital supplier, they can buy their capital services elsewhere. In fact, it is often rather easier for them to exercise that choice than it is to change their water or electricity provider. That these points seem novel, even disturbing, is a measure of the extent to which outdated rhetoric developed to describe the Carron Works and the plant at the River Rouge continues to frame our thought.