In a restaurant-smart company, that phone call most likely would never have happened. And if the controller did happen to catch the mistake (if the company had a controller at all!) and reached out to the chef, theyād likely be told to stay in their lane. But overhearing that phone call taught me that someone in corporate wielding that kind of control isnāt always unwelcome. The chefās bonus was tied to his food costs, and if his numbers were consistently below par, heād be out of a job. That explained the relief Iād heard in his voice when Hani told him where heād been bleeding. Our back-office efficiency meant that guy didnāt have to worry about the numbers and could go back to being a chef. We werenāt stealing his creativity; we were returning him to it.
Related Quotes
In restaurant-smart companies, members of the team have more autonomy and creative latitude. Because they tend to feel a greater sense of ownership, they give more of themselves to the job. They can often offer better hospitality because theyāre nimble; there arenāt a lot of rules and systems getting in the way of human connection. But those restaurants tend not to have a lot of corporate support or oversightāthe systems that make great businesses.
Corporate-smart companies, on the other hand, have all the back-end systems and controls in areas like accounting, purchasing, and human resources that are needed to make them great businesses, and theyāre often more profitable as a result. But systems are, by definition, controlsāand the more control you take away from the people on the ground, the less creative they can be, and guests can feel that.
Restaurant-smart companies can be great businesses, and corporate-smart companies can deliver great hospitality. But their priorities are different, in ways that fundamentally affect the guestsā experience.
It was thrilling to see what was possible. One afternoon, Hani flagged one of my reportsāheād noticed that food costs at a particular restaurant were way up, and for the second month in a row. He pulled another of my reports from the pile; the restaurant was selling a lot of lobster. Yet another report: lobster prices had skyrocketed. A quick call to Ken to confirm: yupādemand had outpaced supply, and prices had gone through the roof. A call to the chef: Were we undercharging for the dish? Definitely, given what we were paying for the ingredient, but he couldnāt raise the price high enough to get costs in line without sticker-shocking our guests. So the path forward was clear: the dish, popular as it was, had to come off the menu, at least until lobster prices dropped. Luckily, the chef had been playing with a scallop dish he could replace it with. Meanwhile, in our office: āWill! Figure out who else in the company is selling lobster.ā Another series of phone calls. . . . Lobster season at Restaurant Associates was over.
It didnāt even matter who was right and wrong, though, because nobody was communicating effectively. The front-line staff werenāt talking to one another because nobody was talking to them, and they werenāt listening to one another because they felt like nobody was listening to them. So I spent my first few weeks sitting down with every single member of the team and hearing them out. That was a whole education in itself; I learned a lot of information about the restaurant it would otherwise have taken me a long time to figure out. Those meetings also taught me that time spent goes a long way. Sitting down with people shows them you care about what they think and how they feel and makes it that much easier for them to trust that you have their best interests in mind. For this reason, Iād later ask the managers to stop sitting together during family meal, which the staff shares together before the restaurant is open. By spreading out, theyād learn, as I had, that the meal is a perfect opportunity to gather ideas and perspectives that might otherwise slip through the cracks.
In truth, hiring was hard before we got the culture of the restaurant fully dialed in. When we had an opening, Iād find someone good to join the teamānot necessarily impeccably trained, but energetic and enthusiastic about the mission. But even if that person was all charged up when they got hired, the residual negativity of some of their colleagues would eventually infect them. The fine-dining crew was still being snooty, and some of the remaining members of the old guard werenāt ever going to get on board. Three or four times, I hired someone I thought showed promise. But theyād last only a month before the flame of their enthusiasm dimmed and died, and then theyād quit. So the next time a position opened up, I didnāt race to fill it. Instead, I waited until another position came open, and then another, and then hired three great people, all at the same time. Instead of one new person cupping their hands, trying to protect the tiny flame of their enthusiasm, that little crew brought a bonfire no one could put out.
Not every guest wanted a history lesson during their dinner. Many were charmed and wanted to engage with us. But some people were there to talk to their companions or to eat; they wanted us to drop off their food and leave them alone. I had stripped the team of their authority to read the table and deliver an appropriate level of detailāto tailor the service experience to the guest. In my pursuit of a sense of place, Iād actually made the meal less hospitable.
Worse, it was essentially the same mistake Iād made the year before, when Iād hesitated to promote a general manager. Once again, the guy known for talking about how much he trusted his team had acted as if he didnāt trust them at all.
In truth, Iām not surprised I made this mistakeāand Iām almost certain Iāll make it again in the future. My compulsive attention to detail is one of my superpowers; itās how I take aim at perfection. But that tendency also means Iām always walking a tightrope between my desire to guarantee excellence by controlling everything and knowing I want to create an environment of empowerment and collaboration and trust among the people who work for me. Like excellence and hospitality, these two qualitiesācontrol and trustāare not friends.