Choose Conflicting Goals
Hospitality and excellence. Those two concepts? Theyāre not friends.
Related Quotes
In restaurantsāand in all customer-service professionsāthe goal is to connect with people. Hospitality means breaking down barriers, not putting them up! We would spend the next ten years coming up with systemized and intentional ways to break down those barriers. Some of them were complex, but the first one was easy: Create a genuine relationship, and do what you need to in order to connect with the people youāre serving.
Our intention was to usher in a more elegant style of service, but I found if I hired people who had worked in fine dining, they already had too many bad habits. So we started looking for people with the right attitude and philosophy of hospitality.
We were looking for the kind of person who runs after a stranger on the street to return a dropped scarf, who stops by with a plate of cookies to welcome a new family to the neighborhood, or who offers to help carry a strangerās heavy stroller up the subway stairs. The kind of truly hospitable person, in other words, who wants to do good things, not for financial gain or some sort of karmic bump, but because the idea of bestowing graciousness upon others makes their own day better.
I had a different point of view. I wanted our team members to understand that hospitality elevates service not only for the person receiving it, but for the person delivering it.
I wrapped up that first strategic planning meeting by telling the team, āThe moment you start to pursue service through the lens of hospitality, you understand thereās nobility in it. We may not be saving peopleās lives, but we do have the ability to make their lives better by creating a magical world they can escape toāand I see that not as an opportunity, but as a responsibility, and a reason for pride.
Not every guest wanted a history lesson during their dinner. Many were charmed and wanted to engage with us. But some people were there to talk to their companions or to eat; they wanted us to drop off their food and leave them alone. I had stripped the team of their authority to read the table and deliver an appropriate level of detailāto tailor the service experience to the guest. In my pursuit of a sense of place, Iād actually made the meal less hospitable.
Worse, it was essentially the same mistake Iād made the year before, when Iād hesitated to promote a general manager. Once again, the guy known for talking about how much he trusted his team had acted as if he didnāt trust them at all.
In truth, Iām not surprised I made this mistakeāand Iām almost certain Iāll make it again in the future. My compulsive attention to detail is one of my superpowers; itās how I take aim at perfection. But that tendency also means Iām always walking a tightrope between my desire to guarantee excellence by controlling everything and knowing I want to create an environment of empowerment and collaboration and trust among the people who work for me. Like excellence and hospitality, these two qualitiesācontrol and trustāare not friends.