Freedom, inefficiency, and prosperity are not infrequently found together. - Samuel Eliot Morison.

It is our job, then, to work each day to chart the right course and make corrections when, inevitably, we stray. I already can sense the next crisis coming around the corner. To keep a creative culture vibrant, we must not be afraid of constant uncertainty. We must accept it, just as we accept the weather. Uncertainty and change are life’s constants. And that’s the fun part.
The truth is, as challenges emerge, mistakes will always be made, and our work is never done. We will always have problems, many of which are hidden from our view; we must work to uncover them and assess our own role in them, even if doing so means making ourselves uncomfortable; when we then come across a problem, we must marshal all our energies to solve it. If those assertions sound familiar, that’s because I used them to kick off this book. There’s something else that bears repeating here: Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear. Doing all these things won’t necessarily make the job of managing a creative culture easier. But ease isn’t the goal; excellence is.

Therefore, my dear sir, I know no advice for you save this: to go into yourself and test the deeps in which your life takes rise; at its source you will find the answer to the question whether you must create. Accept it, just as it sounds, without inquiring into it. Perhaps it will turn out that you are called to be an artist. Then take that destiny upon yourself and bear it, the burden and its greatness, without ever asking what recompense might come from outside. From the creator must be a world for himself and find everything in himself and in Nature to whom he has attached himself.

Chapter 2: Making Magic in a World that Could Use More of it

““People will forget what you do; they’ll forget what you said. But they’ll never forget how you made them feel.” This quote, often (but probably incorrectly) attributed to the great American writer Maya Angelou, may be the wisest statement about hospitality ever made.

Chapter 20: Back to Basics

“Too many people approach creative brainstorming by taking what’s practical into consideration way too early in the process. Working with Jonathan and Dan reinforced what I’d always believed: Start with what you want to achieve, instead of limiting yourself to what’s realistic or sustainable. Or, as I like to say, don’t ruin a story with the facts. Eventually, you’ll reverse engineer your great idea and figure out what’s possible and cost-effective and all the other boring grown-up stuff. But you should start with what you want to achieve.