The second mistake Iād made was more serious. Iād wanted to make sure every idea we had was communicated properly, so Iād insisted the team learn a spiel. Iād made them performers, ruling out any possibility of a real, quality conversation between them and the guests. Of course the experience had felt inauthentic to Wells; there had been no room for Natasha to connect with him. I had taken away her ability to be herself at the table.
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Expectations were high, my performance low. I knew the subject, but somehow couldnāt articulate my ideas coherently. Delegates didnāt hold back when it came to criticism and told me afterwards that my strategy was unclear, my content muddled and that I had given them no clear direction. It would have been so easy for me to have run my presentation by Louis in the days before I gave it - but I hadnāt wanted to subject myself to negative feedback. So Iād blundered on. I felt that Iād blown it and feared being sent back home.
The truth was, Kathy, J.J., Alan, and I had discussed the direction in which the saga should go, and we all agreed that it wasnāt what George had outlined. George knew we werenāt contractually bound to anything, but he thought that our buying the story treatments was a tacit promise that weād follow them, and he was disappointed that his story was being discarded. Iād been so careful since our first conversation not to mislead him in any way, and I didnāt think I had now, but I could have handled it better. I should have prepared him for the meeting with J.J. and Michael and told him about our conversations, that we felt it was better to go in another direction. I could have talked through this with him and possibly avoided angering him by not surprising him. Now, in the first meeting with him about the future of Star Wars, George felt betrayed, and while this whole process would never have been easy for him, weād gotten off to an unnecessarily rocky start.
Thankfully, there were people close enough to me to tell me the truth. I had a number of conversations with senior staff, who told me there was ambiguity where there shouldnāt have been any: āNobodyās making decisions, and when someone does step up, theyāre accused of making a power grab. You have to name a GM, Will.ā
But all I heard was: You need to work harder. Youāre not here and you need to be, so you better figure out a way to shoehorn an extra hour into the day so you can do your new job and this one, too. No matter how guilty I felt, I was able to rationalize it away. āHow bad could it be, when our guests were so happy?
Not every guest wanted a history lesson during their dinner. Many were charmed and wanted to engage with us. But some people were there to talk to their companions or to eat; they wanted us to drop off their food and leave them alone. I had stripped the team of their authority to read the table and deliver an appropriate level of detailāto tailor the service experience to the guest. In my pursuit of a sense of place, Iād actually made the meal less hospitable.
Worse, it was essentially the same mistake Iād made the year before, when Iād hesitated to promote a general manager. Once again, the guy known for talking about how much he trusted his team had acted as if he didnāt trust them at all.
In truth, Iām not surprised I made this mistakeāand Iām almost certain Iāll make it again in the future. My compulsive attention to detail is one of my superpowers; itās how I take aim at perfection. But that tendency also means Iām always walking a tightrope between my desire to guarantee excellence by controlling everything and knowing I want to create an environment of empowerment and collaboration and trust among the people who work for me. Like excellence and hospitality, these two qualitiesācontrol and trustāare not friends.
For every course, the table was set with fresh silverware, new wineglasses were placed, food was served and spieled, wine was poured. After we were done eating, the plates were cleared, and the table was crumbed. Those six actions happened for every single courseāwhich meant that over a fifteen-course menu, we were being interrupted ninety times over the entirety of our meal. And that didnāt even include the introduction to the menu or any mid-course check-in.
Ninety timesāwhen our stated goal was to create an environment where people could connect over the table, where, as I had said a thousand times, the service and the food and the environment were mere ingredients in the recipe of human connection. That is unreasonable, but itās not hospitality.
Weād always believed we should serve what we wanted to receive. Serve only what you want to serve, and youāre showing off. Serve only what you think other people want, and youāre pandering. Serve what you genuinely want to receive, and there will be authenticity to the experience.