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If the book did well, it would be because of his brilliance, she joked. If it failed, it would be because she was an ā€œidiot editor.ā€ In short, he should worry less about the jacket and focus more on getting reviews, feature articles, television appearances, radio shows, and news stories so he could promote the book. The publicity team would help, but he could recommend friends and colleagues who might give him book parties or places to read from the book or to give lectures about it. She implored him to trust that she would do everything in her power to help the book be a success.