Life One—That Thing You Do. Your first plan is centered on what you’ve already got in mind—either your current life expanded forward or that hot idea you’ve been nursing for some time. This is the idea you already have—it’s a good one and it deserves attention in this exercise.

Life Two—That Thing You’d Do If Thing One Were Suddenly Gone. It happens. Some kinds of work come to an end. Almost no one makes buggy whips or Internet browsers anymore. The former are out of date and the latter are given away free with your operating system, so buggy whips and browsers don’t make for hot careers. Just imagine that your life one idea is suddenly over or no longer an option. What would you do? You can’t not make a living. You can’t do nothing. What would you do? If you’re like most people we talk with, when you really force your imagination to believe that you have to make a living doing something other than doing That Thing You Do, you’ll come up with something.

Life Three—The Thing You’d Do or the Life You’d Live If Money or Image Were No Object. If you knew you could make a decent living at it and you knew no one would laugh at you or think less of you for doing it—what would you do? We’re not saying you suddenly can make a living doing this and we can’t promise no one will laugh (though they rarely do), but we are saying imagining this alternative can be a very useful part of your life design exploration.

This very same sentiment could apply just as well to every single person in our study, not because of their “genius,” but because of how they played exquisitely to their unique constellation of encodings.

Each constellation of encodings is its own category-of-one distinctive blend. There was just one Barbara McClintock, one John Glenn, one Alice Paul, one Toni Morrison, one Benjamin Franklin. Just as there is only one of you, and only one of me. The thing that set them apart is their ability to play so consistently to their own individual (and sometimes quite peculiar) package of encodings.

That said, there are three prevalent sources of fuel for the inner fire across the vastly different lives in the study. In addition to love of the doing, the two others are:

Extend Out/Circle Back: This is a continuous dynamic process of extending yourself— growing, learning, experimenting, expanding capabilities, discovering new encodings— while simultaneously drawing upon encodings discovered and capabilities developed earlier in life.

Just because you’ve achieved success doesn’t mean your encodings have expired. If part of the answer to the question of what to make of a life is to continually discover and deploy encodings in a direction that feeds the inner fire, then success (in whatever form and level) is simply more of a by-product that happens along the way. When we forget that, success itself can be a catalyst for fog.

I carried my bug book with me all the time, making notes when I’d notice things about the bug named Jim. Then, one day, I had a turning point in discovering my encodings. I was asked to research, learn, and teach the team about networked personal computing and its strategic implications for HP. I became enthralled with researching and trying to understand something big and new. And even more, I found myself entranced with the challenge of how to convert my understanding into digestible concepts. I’d started to discover an encoding that would animate me for the rest of my life: the ability to take a mass of information and make sense of it, to go from “chaos to concept.” Then came the day of epiphany, when I got to share my learnings with our internal team. I discovered that I had a peculiar capability for packaging and teaching concepts to other people in ways that would stick.