But it’s a different story when the task is difficult enough to cause frustration— when it’s at the frontier of one’s skills, so to speak. The experience of frustration gives credence to the stereotype. It tells the person: “Given your frustration, maybe the stereotype is true, and true of you,” or “Given your frustration, maybe others will see the stereotype as true, and true of you.” For people who care about doing well on the task, both ideas are upsetting, threatening. They try to forget— they try to forget the stereotype and push on.