That is, whereas our attitudes are often weak drivers of our behavior, our behavior is often a strong driver of our attitudesā our attitudes often change to fit or justify how we behave more than they cause behavior in the first place. For example, if we live segregated livesā the behaviorā then prejudicial attitudes will likely arise to justify that segregation. So if building trust and reducing churn enables people to be comfortable with each other in diverse settingsā think of the parents and teacher in the opening vignetteā the prejudices that justified their separation may fade, replaced by attitudes that justify their coming together.