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That is, whereas our attitudes are often weak drivers of our behavior, our behavior is often a strong driver of our attitudes— our attitudes often change to fit or justify how we behave more than they cause behavior in the first place. For example, if we live segregated lives— the behavior— then prejudicial attitudes will likely arise to justify that segregation. So if building trust and reducing churn enables people to be comfortable with each other in diverse settings— think of the parents and teacher in the opening vignette— the prejudices that justified their separation may fade, replaced by attitudes that justify their coming together.