One of the simplest and best descriptions of culture is Google’s ‘how we do things

around here.’ An organization’s culture reflects its leaders’ values, particularly its founders’ values.

11: Value

“Business is embedded in a social, political and cultural environment, and we cannot understand its outcomes without understanding these interrelationships. Nor seriously maintain that the outcome of market allocation is a distribution of resources based on desert – the moral rather than the sandy kind.

We do have, after all, a debt to our past and the long shadow of identity structured opportunity, disadvantage, status, and inequality that it casts over our present lives.

Second, ask people to identify features in a setting that imply that some identities belong there more than others, or that expectations are higher for some identities than for others.

Welcoming. When we enter a setting that is important to us— a university, a recreational area, a diversity workshop, a workplace— a churn-causing question hangs in the air: How will my identity— who I am— affect my experience here? To build trust in diverse settings, it’s important to give people a welcoming experience that addresses that question.