Things like: How are people like me seen and treated here? Will I be supported here? Will it be a fair place for people like me? Diversity puts us in a state of mind in which identity is top of mind. Stressful emotions can arise. Thoughts scramble as we work to decipher and make meaning. To capture the anxious, ruminative nature of this state, my term for it is “churn,” a term whose utility I suspect will increase as the diversity of our life settings increases.

Identity threat can be life-shaping, pushing people in and out of settings, even in and out of whole walks of life.

As to method, Mary Murphy and her colleagues have developed a deft and usable approach they call a “cues audit.” In settings like corporate divisions, academic departments, non-profit organizations, boards, classrooms, small businesses, and churches, do three things.

First, educate. Explain how features of settings— the proportion of different identities in the setting; the pictures on the wall; the references people use in their speech; the style differences in people’s clothing; the language people use to designate different identities— can cause churn in some people while going unnoticed by others.

Second, ask people to identify features in a setting that imply that some identities belong there more than others, or that expectations are higher for some identities than for others.

Welcoming. When we enter a setting that is important to us— a university, a recreational area, a diversity workshop, a workplace— a churn-causing question hangs in the air: How will my identity— who I am— affect my experience here? To build trust in diverse settings, it’s important to give people a welcoming experience that addresses that question.