This involved really pushing himself to boil down his vision for the company’s guiding mission into highly persuasive and memorable words, such as creative collaboration and accelerating document productivity. “I obsess over that,” he said, stressing the importance of “learning the power of the written word, because if you get that right, your message will flow off the tongue, you’ll use it with passion.” Then, he emphasized, people will be inspired to rise to the occasion and interpret the guidance as best suits the products or services they’re working on.

Some of Ferguson’s personal drive came from having “a problem-solving mindset, so chomping down on a really intriguing problem is for me what the job’s all about.” This was a constant theme in our research and interviews with the highest-performing CEOs. Ferguson, using the analogy of being the architect of a building, was also energized by the challenge of championing his own strategy. “It was very exciting because it is a vision, and I will take all the time necessary to go from rough sketch to blueprint, to bringing in the team, the subcontractors, to actually seeing the building. There’s nothing like it, it’s so very rewarding.” Ferguson also shared that he is comfortable with a “gradually making progress mindset.” “The key to my success,” he shared, “is my ability to keep at it every day.” Sustaining his energy through the long haul of these years also was an appreciation for small wins. “There are small wins even in big marathons. You chunk up these big, long, journeys into steps. Sometimes it’s just a board meeting in which you finally got someone to agree.”

Creating awareness of small wins, and celebrating them, was also key to sustaining his team’s energy after initially exciting them with the vision. “First, they needed the belief that the goal was worth the journey. Why does it matter? Then it was celebrating the small victories. So getting the document ready, finishing the analysis, getting the vote, all those steps.” For the company as a whole, “there were some metrics that we could share about in every town hall, having to do with asset flows, client wins, and our win-loss ratio.

He and his team articulated a clear and highly motivating statement of company purpose: to care for people so they can be their best.

In the past, primary emphasis was placed on financial and operations acumen— still, obviously, important— but today the vanguard of innovators in the sector increasingly appreciate a CEO’s people leadership skills for achieving the above-market returns investors expect.

Improving the performance of companies that are performing fairly well is now the predominant objective, and PE firms have learned that a CEO’s people leadership abilities are the vital complement to strength in finance and operations for this new frontier of performance improvement.