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In the year ahead, he surveyed the broader employee base as well as customers and learned that ā€œwe didn’t have that same emotional connectivity with our guests.ā€ Or with Hyatt colleagues out on the front lines. Hoplamazian dedicated time to meeting with many of them. Through his own and others’ probing into the colleague experience, he realized that the company evaluated employees largely based on their compliance with an elaborate set of rules and that ā€œwe tracked success in our hotels by compliance with a list of brand standards, not guest feedback.