But Nicholson and his navigator had determined this stretch of ocean posed no grave danger. Except, that was, for the thousand-mile-long string of coral reefs the Vestas Wind had unwittingly sailed straight into.
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He started building renewables capacity right away, but with small steps. āIn the very early days,ā he recalled, āI had to downplay what we were doing and say, āHey, itās kind of a nice little niche for us, and weāre making some money, but it isnāt a core element of our strategy.
5. Complacency Trap
Shortly after sunset on November 29, 2014, the sixty-five-foot sailing sloop Vestas Wind was speeding through the choppy waters of the Indian Ocean, 268 miles from the nearest coast, that of the island of Mauritius.
How could this have happened? Especially given that the captain and navigator had access to a remarkable array of high-tech navigational equipment. The official report concluded that the navigator had misread some data and failed to access other sources that would have alerted him to the danger. He had come to believe that the reefs they were fast approaching were underwater mountainsā called sea mountsā the peaks of which were some forty meters below the surface. In making that assessment, he had not attended to a signal given by one important piece of equipment called a C-Map.
That was the result of Coteās marathoner āgo slow to go fastā moves coming to fruition. Rather than flashy, highly risky, and dramatic moves, heād made rigorously calibrated incremental improvements in business operations. These were combined with a steady stream of divestments and moderate acquisitions. Indeed, he is a standout example of someone who has mastered programmatic M&A, the systematic, highly strategic, and well-paced acquisition of relatively small companies compared the the size of the acquiring firm.